Action for Children


Smethwick  and West Bromwich Children’s Centres were subject to a tendering process during 2012 in order to support Sandwell MBC’s move from 21 individual children’s centres to 7 lots or cluster’s In order to better coordinate services and deliver support to the most vulnerable children and families.

From the 1st of August 2012 Action for Children became the new lead Agency responsible for service delivery and on-going service development across the areas. 

Who are Action for Children

The team at Action for Children is made up of approximately 6000 staff and 2000 volunteers. Together, we support and speak out for the UK’s most vulnerable and neglected children and young people for as long as it takes to transform their lives.

Action for Children’s Values: 

 Action for Children’s values expresses the timeless guiding principles that underpin our work:

  • Passion – we are driven by our desire to help children and young people overcome injustice and disadvantage
  • Equality – we believe all children and young people have equal worth and equal rights
  • Hope – we believe in a child or young person’s potential, no matter what they have experienced or what they have done

Action for Children’s Vision:

Our vision describes our ideal: what the world would look like if Action for Children ever fully achieved its purpose:

“Our vision is of a world where all children and young people have a sense of belonging, and are loved and valued. A world where they can fulfil their potential, shape their destiny and experience the joy of life.”

For more Information about Action for Children

Read more aboutour history,discover the core values that make up our brand and learn about what we do in our 650 projects across the four nations.  To read our Corporate Plan for 2013/14 click here.  To read our Annual Report and Accounts 2012/13 click here.